Brand assets
Brand assets
| File | Use |
|---|---|
bimigrations-logo.svg |
Full lockup, light backgrounds — use this one by default |
bimigrations-logo-dark.svg |
Full lockup, dark backgrounds |
bimigrations-mark.svg |
Cube only, light backgrounds — favicons, avatars, app icons |
bimigrations-mark-dark.svg |
Cube only, dark backgrounds |
bimigrations-logo-text.svg |
Lockup with live (editable) text, light backgrounds |
bimigrations-logo-dark-text.svg |
Lockup with live text, dark backgrounds |
The two lockups marked outlined (bimigrations-logo.svg and its dark twin)
have the wordmark converted to paths, so they render identically everywhere with
no font installed. Send those to printers, partners and press.
The -text versions keep the wordmark as real text: handy if you need to edit
the words or restyle them, but they need Archivo installed to render correctly.
PNG versions
png/ holds transparent-background PNGs rendered from the same SVGs:
| Pattern | Sizes |
|---|---|
png/bimigrations-logo[-dark]-<width>.png |
2400, 1200, 600 px wide |
png/bimigrations-mark[-dark]-<size>.png |
1024, 512, 256, 128, 64 px square |
Use the SVGs wherever they’re accepted — they stay sharp at any size. Reach for a PNG when a tool won’t take SVG (some slide decks, email signatures, social profiles, app stores). Pick a size at least as large as it will be displayed.
To render more sizes:
tools/svg-to-png.sh brand-assets/bimigrations-logo.svg brand-assets/png/bimigrations-logo-900.png 900
Colors
| Role | Light backgrounds | Dark backgrounds |
|---|---|---|
| Ink (cube top, wordmark) | #0A0C10 |
#F3F0E8 |
| Amber (cube left) | #C7681B |
#FFB16A |
| Teal (cube right) | #0B7F6B |
#19E0B8 |
| Slash | #5F6570 |
#6F7278 |
Using them
- Clear space: keep at least the height of the cube’s top face (about a quarter of the mark’s height) clear on every side.
- Minimum size: 24px tall for the mark, 120px wide for the lockup. Below that, use the mark alone.
- Don’t recolor the faces, rotate the cube, add effects, stretch the lockup, or rebuild the wordmark in another typeface.
- Backgrounds: use the dark variants on anything darker than mid-gray. On photos, place the lockup on a solid panel rather than directly on the image.
The wordmark typeface
The wordmark is Archivo Bold (Google Fonts), uppercase, 0.1em letter-spacing, with the slash in Archivo Regular. In the default lockups the letters are already outlined, so nothing needs installing.
If you rebuild the lockup from the -text versions, keep those settings, and
outline the text again before sending the file out.
Show us your estate.
A read-only metadata export is enough to start. No platform access required, mutual NDA as standard.